Merits And Demerits Of Secondary Data Pdf

merits and demerits of secondary data pdf

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Before the internet era, accessing good secondary data required marketers to visit libraries or wait until a report was shipped by mail. When online access initially became an option marketers needed training to learn different rules and procedures for each data source. However, the internet has changed how secondary research is accessed by offering convenience e.

If you know the advantages and disadvantages of secondary data, you can make informed decisions and create future-oriented strategies.

Advantages and Disadvantages of secondary data

Secondary data analysis involves a researcher using the information that someone else has gathered for his or her own purposes. Researchers leverage secondary data analysis in an attempt to answer a new research question, or to examine an alternative perspective on the original question of a previous study. Secondary data, on the other hand, is collected for a different purpose other than the one for which it is used. If an entrepreneur is considering opening a new business, he or she could leverage census data that has been collected by the government. Although the entrepreneur would not be collecting the data his or herself, census data includes information that could greatly benefit the entrepreneur, such as the average age, household income and education level in a particular geographical region. By digging into this census data to inform the decision of whether or not the entrepreneur should open the new business, the entrepreneur is performing secondary data analysis.

Secondary data is an important terminology used in research studies where the collected data is of two types that include the primary data and secondary data. The primary data is the data which is collected by the user or researcher himself based on his research question. Generally, the sources for secondarily collected data include the information collected by government organizations, censuses, the records of companies and the other record which were originally collected for other research studies to meet different purposes. There are different advantages and disadvantages of the secondary data which is used in different studies. This essay covers some important advantages followed by some disadvantages of the secondary research data. A number of sources have been consulted for getting relevant information about this topic. Advantages of the secondary data refer to the benefits and importance of using the secondarily collected record and data in a research study.

Advantages of Secondary Research

Data collected originally by the researcher himself for the purpose of his study are known as primary data datum is the singular form of data. The researcher gets firsthand information from the respondents. The researcher contacts the respondents personally and obtains all the relevant information for his study. This approach is used when it is not possible to get the information directly from the parties concerned. For example, if the study is on addiction to alcohol, the required information can be better secured by approaching those who are closely related to the addict.

Skip to content. What is Secondary Market Research and Data? Secondary data is the data collected by someone else other than the researcher himself. This data can be gathered from government records, books, trade associations, national or international institutes, statistics agencies, etc. Research done using this readily available information is called Secondary Market Research. Data is available freely or at far lesser cost through secondary sources. An organization can filter that data and consider only parts which they are targeting.

As we will discuss, research conducted using primary methods are largely controlled by the marketer. However, this is not the case when it comes to data collected by others. Consequently, the quality of secondary research should be scrutinized closely since the origins of the information may be questionable. Organizations relying on secondary data as an important component in their decision-making e. Unfortunately, the marketer may be disappointed to discover that the way the research divides age groups e. Because of this difference the results may not be useful. That is, the marketer may not receive a satisfactory amount of information for what is spent.

Secondary Data

Language: English Chinese. The secondary analysis of existing data has become an increasingly popular method of enhancing the overall efficiency of the health research enterprise. But this effort depends on governments, funding agencies, and researchers making the data collected in primary research studies and in health-related registry systems available to qualified researchers who were not involved in the original research or in the creation and maintenance of the registry systems.

Home Consumer Insights Market Research. Secondary research or desk research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of research. Secondary research includes research material published in research reports and similar documents.

It helps to make primary data collection more specific since with the help of secondary data, we are able to make out what are the gaps and deficiencies and what additional information needs to be collected. Secondary data is something that seldom fits in the framework of the marketing research factors. Reasons for its non-fitting are

Primary and Secondary Data in Marketing Research | Merits and Demerits

Advantages and Disadvantage of Primary Data and Secondary Data

 Кому вы его продали. Тучный немец в полном недоумении сидел на кровати. Надежды на романтический вечер рушились по непонятной причине.

 - Но он знал, что сказанного не вернешь. ГЛАВА 62 Коммандер и Сьюзан стояли у закрытого люка и обсуждали, что делать. - Итак, внизу у нас погибший Чатрукьян, - констатировал Стратмор.

И он знал про них. ГЛАВА 126 - Одна минута. Джабба посмотрел на ВР. Стремительно исчезал уровень авторизации файлов - последняя линия обороны. А у входа толпились бандиты. - Внимание! - скомандовал Фонтейн. Соши смотрела на монитор и читала вслух: - В бомбе, сброшенной на Нагасаки, использовался не плутоний, а искусственно произведенный, обогащенный нейтронами изотоп урана с атомным весом 238.

Secondary Research- Definition, Methods and Examples.

What is Secondary Data Analysis?

 - Прости меня, Мидж. Я понимаю, что ты приняла всю эту историю близко к сердцу. Стратмор потерпел неудачу. Я знаю, что ты о нем думаешь. - Это не имеет никакого отношения к Попрыгунчику, - резко парировала. Вот это чистая правда, - подумал Джабба.

 Из какого именно места в Штатах? - спросил. - Они ищут, господин. - Очень хорошо. Сообщите, когда узнаете. Телефонистка поклонилась и вышла.

Why You Should Consider Secondary Data Analysis for Your Next Study

Стратмор чуть ли не вбежал в комнату. - Сьюзан, - сказал он, - только что позвонил Дэвид. Он задерживается. ГЛАВА 16 - Кольцо? - не веря своим ушам, переспросила Сьюзан.

Не дождавшись ответа, он вошел. Типичная для Испании туалетная комната: квадратная форма, белый кафель, с потолка свисает единственная лампочка. Как всегда, одна кабинка и один писсуар. Пользуются ли писсуаром в дамском туалете -неважно, главное, что сэкономили на лишней кабинке. Беккер с отвращением оглядел комнату.

Она глупейшим образом попала в ловушку, расставленную Хейлом, и Хейл сумел использовать ее против Стратмора. Она понимала, что коммандер заплатил огромную цену за ее избавление. - Простите меня, - сказала .

Advantages and Disadvantages of Secondary Data


Andresa M.


It is economical. It is time saving. It helps to make primary data collection more specific since with the help of secondary data, we are able to make out what are the gaps and deficiencies and what additional information needs to be collected. It helps to improve the understanding of the problem.



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Sabine E.


There are several advantages to relying on secondary data. Time savings. The first advantage of using secondary data is time savings, and this is.